Recently , I have been dealing with multitude of both the above topics. I realized midway through , how management concepts could be applied to Computing and how computing concepts could be applied to management.
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| Management Network |
Lets start of with how management concepts could be applied to Computing. One of the strategies, when you debut a product is to customize the product according to demographics and region in which your launching the product. Consider the Food market , whenever somebody launches a new food item in America, the emphasis is to be big . Whether its the Cola’s , Beer , Burgers or the Cars (Hummers) Americans like it big , its one market where Size does matter. Now consider the Asian market , the individual purchasing power is not as big as has in the west . So you need to make the your products smaller and affordable to tap into the market. An excellent example of this is , the shampoo sachet. In the west you could sell a Bottle, but in Asia the number of units of 2 Rs sachets will outsell the bottles , people will not buy an Bottle of shampoo on a regular basis . Going by the same example you have mini cola’s for 10 Rs for drinks , the world cheapest car nano . The nano may not be your a typical car in the west , yet it reflects a scaled down version of a car made affordable for the rising middle class. The important lesson in business not to view a large population with low purchasing power as an liability , but rather as an market to whom you could sell your products scaling down on features and size to make it affordable. Now where does concept come in Computing . In fact its one of the tenets of the Cloud computing i.e, Rapid Elasticity. The ability to rapidly scale in and scale out the resources according to the demands of the end user. This could be server resources which are increased rapidly during live streaming of an cricket match for website and scaled back down after the match is over. It makes no sense to buy all that server capacity since the sports event is going to be temporary affair , rather renting out the server makes sense. So the Elasticity that offers flexibility to user based on his needs is no different from the Business strategy that varies your product scale and features based on demographics and purchasing power of the market your selling to.
